Jim is a great consultant! I am delighted to be able to count him as part of the team, and he is the only Programming consultant retained by Heart. He has a very broad knowledge of both the radio business – including Programming, Marketing, Sales and Operations – and also a deep understanding about human attitudes, feelings and behaviours. These things combined allow him to contribute to station strategy very effectively, marrying-up the needs of the business, the needs of the people inside the business and the needs of the listeners and consumers.

Francis Currie – Heart Brand Programme Director, Chrysalis Radio, London

About Us

Purely Radio is part of Purely People (UK) Limited, a company launched by Jim Hicks and Lisa Capaldi in 2005. The company offers management consultancy, training and coaching. Purely Radio is the radio specialist arm of that company and the consultancy is fronted by Jim Hicks.

Jim has 25 years experience in radio in the UK and abroad. He has worked at stations as a journalist, presenter, and a head of music, Programme Manager, controller and Director. He has launched stations, been a Managing Director and until recently the Group Programme Director for with one of the largest radio companies in the UK. Jim has extensive experience building radio audiences in London and other markets.

He continues to work in formats ranging from the specialist to the mainstream and from music to speech. He brings a fantastic appreciation and understanding of the creative and research processes. He is a dedicated “people person” able to work with all types of people and in all types of roles

Lisa has 14 years experience in sales and marketing, having worked in Press and Radio. She is the former Marketing Manager for MXR Ltd (The U.K regional digital radio consortium) and played a significant role in the establishment of DAB. She played an important part in driving forward inclusive partnerships between radio companies, electrical retailers and digital radio manufacturers. Lisa writes and facilitates some of the training and coach’s radio staff and executives for Purely Radio.