He cuts thru the crap and gets to the points that need addressing.
He’s bought into concepts, questioned and clarified direction.
Andrew Jeffries, Programme Director, Kiss 100, Emap Radio, London
Jim has brought clarity on a number of strategic music issues. He has taught me the need for a clearly defined music proposition in a competitive market and the need to focus on a clear station sound and to super serve a tight core demographic group.
He is able to deliver from his wealth of experience in an inclusive embracing style. His style is always a good balance between intuitive feeling and strategic thinking. He is a much more inclusive consultant than many I have worked with. He comes with no personal agenda, but simply to privately challenge my thinking and publicly enforce my strategy. He has a genuine passion to see us succeed and is a great facilitator.
Mark Browning – Programme Director, Heart 106.2, London
In listening sessions Jim is good at stripping down the output and offering up simple but effective ideas to make the programme stand out from the crowd.
Jonathan Richards - Editorial Director - LBC News 1152 / Chrysalis Radio News, London
Jim draws on his wide experience of the radio industry and asks pertinent questions so that PDs and Heads of Marketing draw their own conclusions to a particular issue or problem. He does this in a logical, calm, consultative way.
Tina Finch – Heart Brand Marketing Director, Chrysalis Radio
…a great motivator who has definitely improved my presenting style. He provides in depth critiques of our competition so we know where the opportunities to gain more audience are, that’s been invaluable.
Karen Wight – Breakfast Show Presenter, Galaxy 105-106, North East of England
As a consultant, he differs in so much as anecdotes do not form the basis of his training. It is not an opportunity for him to look smug and show off how much he knows. It is proper consultancy that creates the space to make you think.
Matt McClure – Programme & Station Director, Galaxy 105-106, North East of England
How to set up competitions and features in a way that isn’t repetitive, handling callers, to executing competitions better… Jim helps you understand your P2 audience more. He always manages to make you feel good about your show and is a fantastic motivator and also helps you see things from a different perspective.
Dave Kelly – Evening Presenter, Galaxy Network
A great people person, diplomat and strategic thinker… He is excellent at identifying and exploiting competitor weaknesses, whilst never allowing the competition to become the focus.
Paul Webster, Head of Music and Presenter, Galaxy 102, Manchester
A commercial radio breakfast show is about ‘fun’ – a concept introduced to us by Jim. To make someone laugh is satisfying. But to work out how to make them laugh is complete fulfilment itself. Jim has set us firmly on this path.
James Walshe - Breakfast Producer, Galaxy 105, Yorkshire
He knows what is needed to move the radio station forward, in terms of combating the opposition musically.
Mike Zeller – Head of Presentation, 100.7 Heart FM, West Midlands
Jim provides clear strategic insight, which in itself is not unique, however Jim's talent lies in enabling the whole team to engage in strategic thought.
John Fryers – Research Director, Chrysalis Radio, London
What is your station's point of difference? You will not win by replicating another station in your market. Jim’s ability to take a step back and clearly think through a clear position has been invaluable in forming our strategy.
Andrew Robson- Programme Controller, 100.7 Heart FM, West Midlands